The marketing department usually solves a very diverse and complex tasks . Typical project fits into the standard pattern : planning, budgeting, implementation , data collection and subsequent analysis.
Planning and Budgeting - normal procedure for many units , but in the marketing department are especially important . The fact that the funding of campaigns carefully thought out before the next operational period. During the year or quarter to obtain new funds to the budget advertising campaigns virtually impossible - it is common practice for most companies and businesses. In connection with this responsibility increases dramatically during the formation of the expenditure side of the next period.
Marketing management system should reduce the risks of possible errors in the planning, consider all the factors that may affect the costs and reduce the overall time to make decisions.
After the implementation of specific marketing projects analysts should clearly evaluate the effectiveness of those or other channels of promotion. This is usually performed statistical information upon which calculates the cost of attracting new customers . Specialist needs to know which of promotion channels to work, and be able to calculate the efficiency of spending on marketing objectives.
Tasks include marketing and liaison with existing clients . It is important not just to have a list of contacts , but also a set of tools to work with this list automatically. For example, marketers often need to produce e-mail advertising a particular sample of recipients of customer base . This task is in manual mode, time-consuming , which qualified experts could spend more efficiently.
Marketing management system - as we implement?
Automation carried out by our company allows us to solve all the above problems . Our experts will introduce useful tools to reach all areas of the marketing department . Automation planning and budgeting allow to cook all the necessary regulatory documents on time , creating new or modifying existing plans division.
However, the main problem to be solved by our company - Automation ligament "enterprise client ." When implementing appropriate tools and software systems we place special emphasis on ease of gathering information about the results of advertising campaigns. This approach allows to obtain an accurate picture of the target audience , identifying possible areas of work for marketers.
Marketing management system allows not only to investigate any specific features of the consumer, but also to optimize the costs associated with acquiring new customers . Having full information on hand, analysts can more accurately determine which advertising methods allow to achieve the best results.
Marketing management solution exists in versions for the following products: